Q parking
What we did
Q-park has numerous locations in Belgium and is completely dedicated to safety for you and your car. Thanks to scent perception, the atmosphere in the car parks becomes calmer, making visitors feel more at ease. The scent is diffused at the pay machines, making the whole parking experience much more pleasant, where many people are often stressed. The fragrance Refresh increases the psychological well-being, this provides a carefree enjoyment.
Your car is safe in the well-maintained, heavily guarded parking lot. This gives you more peace of mind.
Result
Scent marketing creates a quieter and safer atmosphere. It makes visitors feel more at ease. The perception of "quality" is reinforced. As a result, visitors are more positive, use one of the Q-parkings more frequently and can distinguish themselves from other car parks.
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