Everyone understands that a pleasant smell in a store will have a positive effect. But the studies surrounding scent marketing show much more. ‘Optimal Fragrance Experience Shops’ ensures a longer length of stay and a better willingness to buy. Hence, scent marketing has been increasingly used in stores in recent years.
Targeted scent marketing
The fragrance experience in a store must be deliberate and purposeful. ‘Fragrance experience stores’ is done by knowing exactly what kind of customers you have, and it should be clear what objective you have. The fragrance selection in your store is essential. After all, each ingredient you use in your fragrance has a different impact on the well-being of your customers. Targeted scent marketing is very effective.
What effect does the fragrance experience have in stores?
First of all, you want your customers to perceive your company or product more positively. The fragrance experience stores plays a strong role in this. By spreading pleasant fragrances, a customer stays longer in the store, you can communicate more easily, and the memory value of visits increases. The scent experience stores will make your customers come back to your store faster.
What benefits do scent perception stores have?
Many stores try to influence customers’ experience by catering to the various senses. The scent experience has become very important in recent years. The biggest benefits are that scent actually positively influences shopping behavior. And in addition, customers like to come back to the store with a good fragrance experience.
Examples of good olfactory experiences in different stores
Natuurlijk is de geurbeleving winkels uitvoerig getest in de praktijk. Een mooi voorbeeld is een geurmachine op de bloemenafdeling, die een heerlijk bloemengeur verspreidt. Flower sales increase as a result. A specific bread smell in the bread department also increases sales by 15 to 30%.
Olfactif marketing in supermarkets
A scent device was installed in a supermarket that diffused a coffee scent in the cookie department. After six weeks, the results were incredible: twice as many syrup waffles were sold. And the candy cakes also caused a huge increase in sales.
Fragrance perception in retail
It is important to know that 70% of purchases are decided in the store. Therefore, it helps if a store makes sure it smells good, because this makes us feel good. A practical example is: a vanilla scent at a female clothing store, caused a doubling of sales. It has also been proven that the length of stay increases by more than 15% due to a pleasant smell.
Optimal scent experience in stores creates willingness to buy
The fragrance experience stores through our fragrance appliances can lead to as much as 20% more sales. Our scent experts will be happy to help you. Would you like to know which fragrance appliances are suitable for your situation, or would you like to know more about the optimal fragrance experience stores? Please contact us..