What is scent marketing?

Scent marketing is part of sensory marketing. It is a marketing strategy that, through fragrances, enhances the customer experience and reinforces brand identity. It goes far beyond just the sensory aspect, for scents also have the power to evoke emotional responses and memories. By using specific scents, companies can create a pleasant and distinctive atmosphere in their spaces, attracting customers and positively influencing their experience.

What is scent marketing?

The influence of scent marketing

One of the most important aspects of scent marketing is the influence of scents on people’s behavior and emotions. Scent can directly affect our mood and well-being and also has the ability to evoke memories and associations. If you link a scent to a particular brand or environment, scent marketing can generate postive emotions and brand recognition in the process.

For example, scent marketing can be used in retail to create a pleasant and relaxing atmosphere that invites customers to stay in the store longer. Restaurants employ scent marketing to stimulate customers’ appetites and create a cozy atmosphere.

And it doesn’t stop there. Fragrance marketing also has many benefits in the home environment. Because they affect our mood and well-being, scents can help reduce stress, provide better sleep or improve concentration.

Clever scent marketing works wonders

Scent marketing must be carefully applied and tailored to the target audience and context. Not everyone finds the same scents pleasant. Therefore, it’s important to choose fragrances that fit your brand and environment, as well as take into account cultural and individual differences in scent preferences.

This type of marketing can be aimed at making more sales, but also, for example, at making employees feel better at work. Like other forms of marketing, scent marketing aims to get better results.

Fragrance devices with the right technology

Scent marketing uses scent devices and fragrances to create the desired atmosphere and emotions in your customers. A professional fragrance appliance is an automated system that provides accurate, consistent scent dispersion in your commercial space. Thanks to advanced technologies, fragrances are evenly dispersed so that the scent is always sufficiently present in your space – not too much, not too little, but just enough.

Which unit you need depends on several factors such as the size of the room and the presence or absence of a ventilation system. Fragrance marketing is possible in any room with an appropriate device.

What can fragrances do for you?

Are you curious what benefits scent marketing can bring to your business? If so, please contact us. Our fragrance experts have a lot of experience and will help you determine the right fragrances for your business, brand and image. Creating a unique fragrance experience is key.

At Scents, we understand the importance of choice and diversity when it comes to fragrances. That’s why we offer a wide scale of options with more than 850 different scents to choose from. So there is bound to be a fragrance among them that suits your brand. Our scent experts have in-depth knowledge of scent marketing and will be happy to help you.


Send us an email or call us on 03 233 66 16 for more information.