{"id":304907,"date":"2023-01-11T20:44:46","date_gmt":"2023-01-11T19:44:46","guid":{"rendered":"https:\/\/scents.be\/olfactive-marketing\/"},"modified":"2026-01-22T11:47:12","modified_gmt":"2026-01-22T10:47:12","slug":"olfactive-marketing","status":"publish","type":"page","link":"https:\/\/scents.be\/en\/olfactive-marketing\/","title":{"rendered":"What is olfactive marketing?"},"content":{"rendered":"

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Scent marketing<\/h1>\n

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Fragrance marketing is part of the modern marketing strategy<\/strong> of more and more companies. It is part of sensory marketing<\/span><\/a>: marketing that capitalises on people’s 5 senses.<\/span><\/p>\n

What is olfactive marketing?<\/span><\/h2>\n

Scent marketing, also known as scent experience<\/strong>, is a marketing tool that companies use to enhance customer experience and brand identity. By diffusing fragrance in a room, you create a certain atmosphere. The right choice of fragrance can therefore make people feel comfortable in the store, linking the brand to a positive experience.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”#et_pb_contact_form_0″ button_text=”Contact us!” button_alignment=”center” _builder_version=”4.27.3″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#64786b” button_border_width=”5px” button_border_radius=”22px” button_font=”Nexa Light||||||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_font_size=”15px” header_3_font=”–et_global_heading_font||||||||” header_3_font_size=”25px” global_colors_info=”{}”]<\/p>\n

How does scent marketing work?<\/span><\/h3>\n

Scents affect people’s behaviour and emotions. They have a direct impact on our mood and have the power to evoke memories and associations. Fragrance marketing harnesses that power of scents to enhance customer experience in commercial spaces.<\/strong> Because a space smells pleasant, people stay in the store longer. Scent marketing also provides brand recognition in addition. <\/span><\/p>\n

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With a fragrance appliance<\/a><\/span> scent is diffused into the room. This is done in a subtle way so that just enough fragrance is present and customers do not perceive the scent marketing as distracting. The scent and intensity are tuned based on your preferences, the type of case and the size of the room, among other things.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/scents.be\/wp-content\/uploads\/2025\/04\/Toestellen-3.png” alt=”Our fragrance appliances” title_text=”Appliances” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”gcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9″ custom_padding=”0px||5px||false|false” locked=”off” global_colors_info=”{%22gcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”15px|auto||auto||” custom_padding=”50px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_font_size=”15px” header_2_font=”–et_global_heading_font||||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

Olfactory marketing, why?<\/span><\/h2>\n

There are several reasons to use scent marketing in your business. There are many benefits for employees, customers and the company itself. It is also a proven way to differentiate yourself from your competitors<\/strong>. Olfactive marketing is increasing in popularity, but a lot of companies are not yet betting on it. A missed opportunity…<\/span><\/p>\n

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Benefits for companies<\/span><\/h3>\n

As a business, you get a lot benefit from olfactive marketing<\/u><\/a><\/strong>. We list the main benefits for you:<\/span><\/p>\n