{"id":304904,"date":"2023-01-11T20:43:50","date_gmt":"2023-01-11T19:43:50","guid":{"rendered":"https:\/\/scents.be\/marketing-olfactif\/"},"modified":"2026-01-22T11:47:10","modified_gmt":"2026-01-22T10:47:10","slug":"marketing-olfactif","status":"publish","type":"page","link":"https:\/\/scents.be\/fr\/marketing-olfactif\/","title":{"rendered":"Qu&rsquo;est-ce que le marketing olfactif ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAbhaya Libre||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb25px\u00a0\u00bb header_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Marketing olfactif<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_2_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"font-weight: 400;\"><span>La commercialisation des parfums fait partie de <strong>la strat\u00e9gie de marketing<\/strong> moderne d&rsquo;un nombre croissant d&rsquo;entreprises. Il fait partie du <a href=\"https:\/\/www.psyblog.nl\/2020\/10\/13\/sensorische-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">marketing sensoriel<\/span><\/a>, c&rsquo;est-\u00e0-dire du marketing qui exploite les cinq sens des gens.<\/span><\/p>\n<h2><span>Qu&rsquo;est-ce que le marketing olfactif ?<\/span><\/h2>\n<p style=\"font-weight: 400;\"><span>Le marketing olfactif, \u00e9galement connu sous le nom de <strong>perception olfactive<\/strong>, est un outil de marketing que les entreprises utilisent pour am\u00e9liorer l&rsquo;exp\u00e9rience du client et l&rsquo;identit\u00e9 de la marque. En diffusant un parfum dans une pi\u00e8ce, vous cr\u00e9ez une certaine atmosph\u00e8re. Le bon choix de parfum peut donc aider les gens \u00e0 se sentir \u00e0 l&rsquo;aise dans le magasin, en associant la marque \u00e0 une exp\u00e9rience positive.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#et_pb_contact_form_0&Prime; button_text=\u00a0\u00bbContactez-nous!\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#64786b\u00a0\u00bb button_border_width=\u00a0\u00bb5px\u00a0\u00bb button_border_radius=\u00a0\u00bb22px\u00a0\u00bb button_font=\u00a0\u00bbNexa Light||||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><span>Comment fonctionne le marketing olfactif?<\/span><\/h3>\n<p style=\"font-weight: 400;\"><span>Les odeurs influencent le comportement et les \u00e9motions des gens. Ils ont un impact direct sur notre humeur et ont le pouvoir d&rsquo;\u00e9voquer des souvenirs et des associations. Le marketing par les parfums exploite le pouvoir des odeurs pour <strong>am\u00e9liorer l&rsquo;exp\u00e9rience des clients dans les espaces commerciaux<\/strong>. Parce qu&rsquo;un espace sent bon, les gens restent plus longtemps dans le magasin. Le marketing olfactif permet en outre la reconnaissance de la marque. <\/span><\/p>\n<p style=\"font-weight: 400;\"><span> <\/span><\/p>\n<p style=\"font-weight: 400;\"><span>Avec un <span style=\"text-decoration: underline;\"><a href=\"https:\/\/scents.be\/fr\/nos-appareils\/\" target=\"_blank\" rel=\"noopener\">appareil \u00e0 parfum<\/a><\/span> le parfum est diffus\u00e9 dans la pi\u00e8ce. Cette op\u00e9ration est r\u00e9alis\u00e9e de mani\u00e8re subtile afin que le parfum soit juste assez pr\u00e9sent et que les clients ne per\u00e7oivent pas le marketing olfactif comme une distraction. La senteur et l&rsquo;intensit\u00e9 sont r\u00e9gl\u00e9es en fonction de vos pr\u00e9f\u00e9rences, du type de bo\u00eetier et de la taille de la pi\u00e8ce, entre autres.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2025\/04\/Toestellen-3.png\u00a0\u00bb alt=\u00a0\u00bbNos appareils \u00e0 parfum\u00a0\u00bb title_text=\u00a0\u00bbDiffuseurs\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9&Prime; custom_padding=\u00a0\u00bb0px||5px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb15px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_2_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span style=\"color: #ffffff;\">Le marketing des parfums, pourquoi?<\/span><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"color: #ffffff;\">Il y a plusieurs raisons d&rsquo;utiliser le marketing olfactif dans votre entreprise. Les avantages sont nombreux pour les employ\u00e9s, les clients et l&rsquo;entreprise elle-m\u00eame. C&rsquo;est \u00e9galement un moyen \u00e9prouv\u00e9 de <strong>se diff\u00e9rencier de ses concurrents.<\/strong> Le marketing olfactif gagne en popularit\u00e9, mais beaucoup d&rsquo;entreprises ne misent pas encore dessus. Une occasion manqu\u00e9e&#8230;<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><span style=\"color: #ffffff;\">Avantages pour les entreprises<\/span><\/h3>\n<p style=\"font-weight: 400;\"><span style=\"color: #ffffff;\">En tant qu&rsquo;entreprise, vous tirez de nombreux <strong><a href=\"https:\/\/scents.be\/fr\/avantages-du-marketing-olfactif\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #ffffff;\"><u>avantages du marketing olfactif<\/u><\/a><\/strong>. Nous vous pr\u00e9sentons les principaux avantages:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Assure une plus grande satisfaction des clients<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Accro\u00eet la fid\u00e9lit\u00e9 de vos clients<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Renforce l&rsquo;identit\u00e9 de votre marque<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Am\u00e9liore le positionnement de votre marque<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Augmentation du chiffre d&rsquo;affaires<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ffffff;\">Avantages pour les clients<\/span><\/h3>\n<p style=\"font-weight: 400;\"><span style=\"color: #ffffff;\">Bien entendu, le marketing olfactif pr\u00e9sente \u00e9galement des avantages pour le client. Une odeur agr\u00e9able les met \u00e0 l&rsquo;aise et les satisfait. Cela peut avoir un impact positif sur leur humeur, ce qui, bien s\u00fbr, ne peut que profiter \u00e0 l&rsquo;entreprise.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_all=\u00a0\u00bb5px\u00a0\u00bb border_color_all=\u00a0\u00bbgcid-4f8ba7e2-bc9d-4495-929e-317da3893610&Prime; global_colors_info=\u00a0\u00bb{%22gcid-4f8ba7e2-bc9d-4495-929e-317da3893610%22:%91%22border_color_all%22%93}\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbClients satisfaits\u00a0\u00bb number=\u00a0\u00bb+3600&Prime; percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh4&Prime; title_font=\u00a0\u00bbNexa Bold||||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-4f8ba7e2-bc9d-4495-929e-317da3893610&Prime; title_font_size=\u00a0\u00bb20px\u00a0\u00bb number_text_color=\u00a0\u00bbgcid-4f8ba7e2-bc9d-4495-929e-317da3893610&Prime; number_font_size=\u00a0\u00bb60px\u00a0\u00bb custom_margin=\u00a0\u00bb10px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{%22gcid-4f8ba7e2-bc9d-4495-929e-317da3893610%22:%91%22title_text_color%22,%22number_text_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_number_counter][difl_divider icon_background_bgcolor=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb font_icon=\u00a0\u00bb&#x52;||divi||400&Prime; icon_color=\u00a0\u00bbgcid-4f8ba7e2-bc9d-4495-929e-317da3893610&Prime; divider_line_color=\u00a0\u00bbgcid-4f8ba7e2-bc9d-4495-929e-317da3893610&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-4f8ba7e2-bc9d-4495-929e-317da3893610%22:%91%22divider_line_color%22,%22icon_color%22%93}\u00a0\u00bb][\/difl_divider][et_pb_number_counter title=\u00a0\u00bbPlus de chiffre d&#039;affaires\u00a0\u00bb number=\u00a0\u00bb20&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh4&Prime; title_font=\u00a0\u00bbNexa Bold||||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-4f8ba7e2-bc9d-4495-929e-317da3893610&Prime; title_font_size=\u00a0\u00bb20px\u00a0\u00bb number_text_color=\u00a0\u00bbgcid-4f8ba7e2-bc9d-4495-929e-317da3893610&Prime; number_font_size=\u00a0\u00bb60px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-4f8ba7e2-bc9d-4495-929e-317da3893610%22:%91%22title_text_color%22,%22number_text_color%22%93}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><span style=\"color: #ffffff;\">Avantages pour les employ\u00e9s<\/span><\/h3>\n<p style=\"font-weight: 400;\"><span style=\"color: #ffffff;\">Non seulement l&rsquo;humeur des clients est affect\u00e9e, mais aussi celle des employ\u00e9s. Certains parfums, par exemple, peuvent \u00e9galement augmenter la concentration. Ainsi, le marketing olfactif est \u00e9galement utilis\u00e9 dans les entreprises o\u00f9 il n&rsquo;y a pas de contact direct avec les clients. Cela fonctionne aussi au bureau!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><span>Marketing olfactif pour les entreprises<\/span><\/h3>\n<p style=\"font-weight: 400;\"><span>Si, en tant qu&rsquo;entreprise, vous souhaitez ajouter le marketing olfactif \u00e0 votre marketing mix, vous avez besoin d&rsquo;un partenaire exp\u00e9riment\u00e9. De cette mani\u00e8re, vous pouvez \u00eatre s\u00fbr de d\u00e9ployer <strong>correctement<\/strong> le marketing olfactif et d&rsquo;en r\u00e9colter les fruits. Il s&rsquo;agit d&rsquo;un travail de longue haleine.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span>Ce qu&rsquo;il faut savoir si vous \u00eates une <span style=\"text-decoration: underline;\"><a href=\"https:\/\/scents.be\/fr\/marketing-olfactif-entreprises\/\" target=\"_blank\" rel=\"noopener\">entreprise souhaite mettre en \u0153uvre le marketing olfactif<\/a><\/span> vous souhaitez mettre en \u0153uvre le marketing olfactif ? <\/span><\/p>\n<ul>\n<li><span><strong>Choix d&rsquo;un appareil \u00e0 parfum<\/strong>: il doit \u00eatre adapt\u00e9 \u00e0 la superficie de votre espace.<\/span><\/li>\n<li><span><strong>Choix de l&rsquo;odeur<\/strong>: le choix de l&rsquo;odeur est \u00e9videmment subjectif, car tout le monde n&rsquo;a pas les m\u00eames pr\u00e9f\u00e9rences. Cependant, il est important de choisir un parfum qui corresponde \u00e0 l&rsquo;identit\u00e9 de votre marque.<\/span><\/li>\n<li><span><strong>Entretien de votre appareil \u00e0 parfum<\/strong>: l&rsquo;huile parfum\u00e9e que vous vaporisez doit \u00eatre renouvel\u00e9e \u00e0 temps. Vous ne voulez pas vous retrouver soudainement \u00e0 court de parfum. De plus, en cas de probl\u00e8me avec votre appareil, vous avez besoin de quelqu&rsquo;un pour le r\u00e9parer ou le remplacer.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2023\/06\/Nieuwe-trend-in-retail.png\u00a0\u00bb title_text=\u00a0\u00bbNouvelle tendance dans le commerce de d\u00e9tail\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb transform_scale=\u00a0\u00bb75%|75%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><span>Exemples de marketing olfactif<\/span><\/h3>\n<p style=\"font-weight: 400;\"><span>La commercialisation des parfums est utilis\u00e9e dans <strong>diff\u00e9rents secteurs<\/strong>. Dans les supermarch\u00e9s, par exemple, on peut sentir l&rsquo;odeur du pain fra\u00eechement cuit au rayon pain. Cette odeur nous rappelle le temps pass\u00e9, la boulangerie chaude et le go\u00fbt d\u00e9licieux du pain croustillant et fra\u00eechement cuit. En outre, il induit une sensation de faim. La combinaison de ces deux <strong>associations<\/strong> entra\u00eene l&rsquo;achat d&rsquo;une plus grande quantit\u00e9 de pain. <\/span><\/p>\n<p style=\"font-weight: 400;\"><span>Un autre exemple bien connu <span style=\"text-decoration: underline;\"><a href=\"https:\/\/scents.be\/fr\/exemples-de-marketing-olfactif\/\" target=\"_blank\" rel=\"noopener\">exemple de marketing olfactif<\/a><\/span> est l&rsquo;utilisation de senteurs apaisantes dans les casinos. Les joueurs du casino se sentent ainsi plus \u00e0 l&rsquo;aise, les discussions sont moins nombreuses et les joueurs jouent plus longtemps.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2024\/01\/Brood-supermarkt.jpg\u00a0\u00bb alt=\u00a0\u00bbD\u00e9partement du pain\u00a0\u00bb title_text=\u00a0\u00bbD\u00e9partement du pain\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2024\/01\/Casino.jpg\u00a0\u00bb alt=\u00a0\u00bbCasino\u00a0\u00bb title_text=\u00a0\u00bbCasino\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbCommercialisation des parfums dans diff\u00e9rents secteurs\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb title_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][difl_contentcarousel item_desktop=\u00a0\u00bb4&Prime; loop=\u00a0\u00bbon\u00a0\u00bb autoplay=\u00a0\u00bbon\u00a0\u00bb pause_hover=\u00a0\u00bbon\u00a0\u00bb dots=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][difl_contentcarouselitem title=\u00a0\u00bbRestaurants\u00a0\u00bb df_cci_image=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2024\/02\/14.jpg\u00a0\u00bb df_cci_alt_text=\u00a0\u00bbMarketing olfactif dans les restaurants\u00a0\u00bb cc_button_button_url_new_window=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb cc_title_font=\u00a0\u00bbNexa Light||||||||\u00a0\u00bb cc_title_text_align=\u00a0\u00bbcenter\u00a0\u00bb cc_title_font_size=\u00a0\u00bb25px\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/scents.be\/geurmarketing-in-restaurants\/\u00a0\u00bb link_option_url_new_window=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/difl_contentcarouselitem][difl_contentcarouselitem title=\u00a0\u00bbBoutiques\u00a0\u00bb df_cci_image=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2023\/01\/Nieuwe-trend-in-retail.jpg\u00a0\u00bb df_cci_alt_text=\u00a0\u00bbMarketing olfactif dans les magasins\u00a0\u00bb cc_button_button_url_new_window=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb cc_title_font=\u00a0\u00bbNexa Light||||||||\u00a0\u00bb cc_title_text_align=\u00a0\u00bbcenter\u00a0\u00bb cc_title_font_size=\u00a0\u00bb25px\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/scents.be\/geuren-in-winkels\/\u00a0\u00bb link_option_url_new_window=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/difl_contentcarouselitem][difl_contentcarouselitem title=\u00a0\u00bbH\u00f4tels\u00a0\u00bb df_cci_image=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2024\/01\/Geurbeleving-hotel.jpg\u00a0\u00bb df_cci_alt_text=\u00a0\u00bbMarketing olfactif dans les h\u00f4tels\u00a0\u00bb cc_button_button_url_new_window=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb cc_title_font=\u00a0\u00bbNexa Light||||||||\u00a0\u00bb cc_title_text_align=\u00a0\u00bbcenter\u00a0\u00bb cc_title_font_size=\u00a0\u00bb25px\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/scents.be\/geurmarketing-hotels\/\u00a0\u00bb link_option_url_new_window=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/difl_contentcarouselitem][difl_contentcarouselitem title=\u00a0\u00bbAutres entreprises\u00a0\u00bb df_cci_image=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2023\/01\/Meer-omzet-en-welbehagen.jpg\u00a0\u00bb df_cci_alt_text=\u00a0\u00bbMarketing olfactif dans les entreprises\u00a0\u00bb cc_button_button_url_new_window=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb cc_title_font=\u00a0\u00bbNexa Light||||||||\u00a0\u00bb cc_title_text_align=\u00a0\u00bbcenter\u00a0\u00bb cc_title_font_size=\u00a0\u00bb25px\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/scents.be\/geurmarketing-bedrijven\/\u00a0\u00bb link_option_url_new_window=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/difl_contentcarouselitem][\/difl_contentcarousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbDes conseils sur le marketing olfactif?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span>Vous avez une question sp\u00e9cifique sur le marketing olfactif ou vous souhaitez obtenir des informations compl\u00e9mentaires ?<br \/>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbfe@omnicon.be\u00a0\u00bb title=\u00a0\u00bb \u00a0\u00bb module_class=\u00a0\u00bbet_pb_contact_form_0&Prime; 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Il fait partie du marketing sensoriel, c&rsquo;est-\u00e0-dire du marketing qui exploite les cinq sens des gens. Qu&rsquo;est-ce que le marketing olfactif ? Le marketing olfactif, \u00e9galement connu sous le nom de perception olfactive, est un outil de marketing [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Qu'est-ce que le marketing olfactif ? | Scents Geurmarketing","_seopress_titles_desc":"Le marketing olfactif, \u00e9galement connu sous le nom de perception olfactive, est un outil de marketing que les entreprises utilisent pour am\u00e9liorer l'exp\u00e9rience du client et l'identit\u00e9 de la marque.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-304904","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages\/304904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/comments?post=304904"}],"version-history":[{"count":3,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages\/304904\/revisions"}],"predecessor-version":[{"id":345308,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages\/304904\/revisions\/345308"}],"wp:attachment":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/media?parent=304904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}