[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAbhaya Libre||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Le marketing olfactif<\/a> est une strat\u00e9gie de marketing qui exploite l’odorat des gens. Un sentiment que l’on ne peut pas \u00e9teindre. Pour les entreprises, le marketing olfactif pr\u00e9sente de nombreux avantages. Tant pour l’entreprise elle-m\u00eame que pour les clients et les employ\u00e9s.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n Le parfumage peut \u00eatre utilis\u00e9 dans tous les secteurs. Du commerce de d\u00e9tail \u00e0 l’h\u00f4tellerie, en passant par les \u00e9v\u00e9nements, les garages, les espaces de bureaux et bien plus encore. Il est important de noter que les avantages et les effets peuvent diff\u00e9rer d’un secteur \u00e0 l’autre.<\/p>\n Cela d\u00e9pend en grande partie de ce que vous souhaitez obtenir. Bien entendu, le tableau d’ensemble doit \u00e9galement \u00eatre correct. Il est donc essentiel de diffuser le bon parfum \u00e0 l’aide de l’appareil<\/a> adapt\u00e9 \u00e0 votre espace.<\/p>\n Une intensit\u00e9 trop \u00e9lev\u00e9e ou trop faible entra\u00eene une perte des b\u00e9n\u00e9fices et une diminution des effets positifs. Vous voulez vous assurer que tout est parfait dans les moindres d\u00e9tails? Travaillez ensuite avec une entreprise sp\u00e9cialis\u00e9e pour d\u00e9ployer une exp\u00e9rience olfactive.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2022\/12\/Topgeuren.png\u00a0\u00bb title_text=\u00a0\u00bbParfums haut de gamme\u00a0\u00bb align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9″ custom_padding=\u00a0\u00bb0px||5px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb15px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bbomzet\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n Pour de nombreuses entreprises, il s’agit sans aucun doute du plus grand avantage du marketing olfactif : il permet d’augmenter les ventes. Et cela peut aller jusqu’\u00e0 20 % ! Bien entendu, cela d\u00e9pend de plusieurs facteurs et l’ensemble de la strat\u00e9gie de marketing doit \u00eatre pertinent.<\/p>\n Comment le marketing olfactif augmente-t-il vos ventes? En utilisant intelligemment les senteurs, vous pouvez influencer le comportement d’achat des clients. Tout d’abord, une odeur agr\u00e9able incite les clients \u00e0 rester plus longtemps dans le magasin, ce qui augmente consid\u00e9rablement les chances d’effectuer un achat.<\/p>\n Les parfums influencent les \u00e9motions, \u00e9voquent des souvenirs, … tout cela peut faire en sorte que les clients se sentent plus \u00e0 l’aise dans l’espace et se sentent plus proches de la marque et des produits. Et quelqu’un qui se sent satisfait et \u00e0 l’aise ach\u00e8te davantage.<\/p>\n En outre, vous pouvez utiliser les parfums de mani\u00e8re strat\u00e9gique pour augmenter les ventes de produits sp\u00e9cifiques. Dans un supermarch\u00e9, l’odeur du chocolat<\/a><\/span><\/span>, de fraises<\/a><\/span><\/span> ou de pain frais pain<\/a><\/span><\/span> s’assurer que ces produits se vendent mieux. Lorsque les clients sentent le produit, ils se rappellent imm\u00e9diatement \u00e0 quel point ils l’aiment. Ils seront ainsi plus enclins \u00e0 acheter les produits.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbmerk\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n Un autre avantage du marketing olfactif est qu’il vous permet de renforcer l’identit\u00e9 et le positionnement de votre marque sur le march\u00e9. Associez un parfum \u00e0 votre marque !<\/p>\n Les odeurs \u00e9voquent des souvenirs. Par exemple, certaines senteurs vous ram\u00e8nent imm\u00e9diatement \u00e0 votre enfance ou \u00e0 des vacances amusantes. De cette mani\u00e8re, vous vous assurez que les gens pensent \u00e0 votre marque ou \u00e0 votre entreprise lorsqu’ils sentent l’odeur de votre entreprise ou une odeur similaire. Les gens ont 100 fois plus de chances de se souvenir d’une chose lorsqu’ils l’ont sentie que lorsqu’ils l’ont seulement vue ou sentie.<\/p>\n C’est aussi le moyen id\u00e9al de vous d\u00e9marquer de vos concurrents. Qu’est-ce qui fait que les gens pr\u00e9f\u00e8rent votre entreprise \u00e0 celle de votre concurrent? C’est vrai, dans votre cas, \u00e7a sent tr\u00e8s bon!<\/p>\n Voulez-vous vraiment profiter de cet avantage jusqu’au bout? Faites ensuite d\u00e9velopper le parfum de votre propre marque! Un produit que vous ne trouverez nulle part ailleurs et qui convient parfaitement \u00e0 votre entreprise.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2023\/07\/Geuren-en-branding.webp\u00a0\u00bb title_text=\u00a0\u00bbParfums et branding\u00a0\u00bb align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbklanten\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n Les clients sont plus susceptibles de revenir dans un magasin o\u00f9 ils ont eu une exp\u00e9rience agr\u00e9able. L’odeur, bien s\u00fbr, en fait \u00e9galement partie. Cr\u00e9ez un environnement agr\u00e9able pour vos clients et\/ou visiteurs afin qu’ils se sentent \u00e0 l’aise. La prochaine fois qu’ils auront besoin de votre produit ou service, ils seront plus enclins \u00e0 revenir plut\u00f4t que de s’adresser \u00e0 la concurrence. \u00c0 condition, bien s\u00fbr, que votre produit ou service r\u00e9ponde \u00e9galement \u00e0 leurs attentes. Il s’agit donc d’un grand avantage pour le marketing olfactif.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2023\/06\/Verkooppraatjes.png\u00a0\u00bb title_text=\u00a0\u00bbConversation\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbwerknemers\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n En utilisant des odeurs au bureau, vous pouvez vous assurer que vos employ\u00e9s se sentent plus \u00e9nergiques, plus heureux et qu’ils se concentrent mieux. L’ambiance de travail et le travail fourni s’en trouvent am\u00e9lior\u00e9s. Si ce n’est pas l\u00e0 un bel avantage du marketing olfactif!<\/p>\n Certains parfums sont connus pour favoriser la concentration. Pensez au citron<\/a>, au citron vert<\/a>, \u00e0 la lavande<\/a>, \u00e0 la menthe<\/a>, \u00e0 l’eucalyptus<\/a>, … Une touche de ces senteurs dans l’espace de travail peut faire une grande diff\u00e9rence.<\/p>\n Conseil : notre m\u00e9lange d’\u00e9chantillons \u00ab\u00a0Master your mind\u00a0\u00bb est rempli de ces fragrances!<\/p>\n <\/p>\n [\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/scents.be\/fr\/shop\/product\/sample-mix-master-your-mind\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bb\u00c9chantillons "Master your mind"\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9″ global_colors_info=\u00a0\u00bb{%22gcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n Comme vous pouvez le constater, le marketing olfactif pr\u00e9sente de nombreux avantages. Souhaitez-vous en faire l’exp\u00e9rience par vous-m\u00eame? C’est possible! Avec notre mois d’essai, vous pouvez passer un mois \u00e0 tester si le marketing olfactif est fait pour vous.<\/p>\n [\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/scents.be\/fr\/location-dappareils-de-parfumerie\/\u00a0\u00bb button_text=\u00a0\u00bbPlus d'informations\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bbgcid-70405ffa-9041-4b6a-a9b0-2fbdad20b313″ global_colors_info=\u00a0\u00bb{%22gcid-70405ffa-9041-4b6a-a9b0-2fbdad20b313%22:%91%22button_bg_color%22%93}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbDes conseils sur le marketing olfactif?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb–et_global_body_font||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n Vous avez une question sp\u00e9cifique sur le marketing olfactif ou vous souhaitez obtenir des informations compl\u00e9mentaires ? 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Un sentiment que l’on ne peut pas \u00e9teindre. Pour les entreprises, le marketing olfactif pr\u00e9sente de nombreux avantages. Tant pour l’entreprise elle-m\u00eame que pour les clients et les employ\u00e9s. Plus de chiffre d’affaires Renforcer l’identit\u00e9 et le […]<\/p>\n","protected":false},"author":85,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Les avantages du marketing olfactif | Scents Geurmarketing","_seopress_titles_desc":"Quels sont les avantages du marketing olfactif? Outre l'augmentation de vos ventes, il existe de nombreux autres avantages.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-319669","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages\/319669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/comments?post=319669"}],"version-history":[{"count":3,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages\/319669\/revisions"}],"predecessor-version":[{"id":331373,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages\/319669\/revisions\/331373"}],"wp:attachment":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/media?parent=319669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Avantages du marketing olfactif dans diff\u00e9rents secteurs<\/h2>\n
Le marketing des parfums pour augmenter les ventes<\/h2>\n
Renforcer l’identit\u00e9 et le positionnement de la marque<\/span><\/h2>\n
Des clients fid\u00e8les et satisfaits<\/span><\/h2>\n
Am\u00e9liorer la concentration et l’humeur des employ\u00e9s<\/h2>\n
Testez-le vous-m\u00eame<\/h2>\n
N’h\u00e9sitez pas \u00e0 nous contacter.<\/span><\/p>\n