{"id":320133,"date":"2024-02-16T14:04:32","date_gmt":"2024-02-16T13:04:32","guid":{"rendered":"https:\/\/scents.be\/exemples-de-marketing-olfactif\/"},"modified":"2025-01-09T10:56:34","modified_gmt":"2025-01-09T09:56:34","slug":"exemples-de-marketing-olfactif","status":"publish","type":"page","link":"https:\/\/scents.be\/fr\/exemples-de-marketing-olfactif\/","title":{"rendered":"Exemples de marketing olfactif"},"content":{"rendered":"

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Marketing des parfums: exemples concrets<\/h1>\n

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L’odeur n’est pas tangible. Il est donc logique que vous ayez du mal \u00e0 vous faire une id\u00e9e de ce qu’est le marketing olfactif<\/a> et de la mani\u00e8re dont vous pouvez l’utiliser. Voici donc quelques exemples concrets de marketing olfactif.<\/p>\n

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Le marketing des parfums dans les magasins de v\u00eatements: comment tout s’imbrique<\/h2>\n

Un tr\u00e8s bon exemple de marketing olfactif est celui des magasins de v\u00eatements pour hommes et pour femmes<\/strong>. Imaginez que vous entriez dans un magasin de mode qui ne propose que des v\u00eatements pour femmes, mais dont l’odeur est celle d’un parfum d’homme typique et lourd. Cette photo est erron\u00e9e, n’est-ce pas? Il vous met mal \u00e0 l’aise et vous le quitterez rapidement.<\/p>\n

Si vous entrez dans cette m\u00eame boutique et qu’un parfum plus doux et plus f\u00e9minin envahit l’espace, l’image se v\u00e9rifie imm\u00e9diatement.<\/p>\n

Les parfums que l’on trouve souvent dans les magasins de v\u00eatements pour femmes sont Myrthe<\/a> et Tous Les Jours<\/a>. Pour les v\u00eatements pour hommes, nous sommes plus enclins \u00e0 choisir des parfums tels que Wallstreet<\/a> et Verso<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/scents.be\/wp-content\/uploads\/2023\/01\/Nieuwe-trend-in-retail.jpg\u00a0\u00bb alt=\u00a0\u00bbRetail\u00a0\u00bb title_text=\u00a0\u00bbRetail\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb55%\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9″ custom_padding=\u00a0\u00bb0px||5px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-06dd2b00-bc12-4944-b47c-5aa6df4cd8d9%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Un parfum sp\u00e9cifique dans chaque d\u00e9partement<\/span><\/span><\/h3>\n

Chez notre client A.S. Adventure<\/a><\/span><\/span>, nous sommes all\u00e9s plus loin en int\u00e9grant des parfums par d\u00e9partement. Par exemple, les d\u00e9partements chaussures de randonn\u00e9e et sports d’hiver ont chacun un parfum sp\u00e9cifique correspondant aux produits. De cette mani\u00e8re, l’entreprise cr\u00e9e une exp\u00e9rience globale<\/strong> pour les clients. Pour en savoir plus sur l’exp\u00e9rience de A.S. Adventure en mati\u00e8re d’odeurs, lisez notre \u00e9tude de cas.<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/scents.be\/en\/cases\/as-adventure\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrez ce cas\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bbgcid-904649ba-8489-45ef-bc4d-794bd4d0fcba\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-904649ba-8489-45ef-bc4d-794bd4d0fcba%22:%91%22button_bg_color%22%93}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cr\u00e9er le calme avec des parfums<\/h2>\n

Les odeurs influencent notre comportement. Par exemple, certains parfums ont un effet calmant ou apaisant<\/strong>. Pensez \u00e0 la lavande<\/a>, au jasmin<\/a> et \u00e0 l’eucalyptus<\/a>.<\/p>\n

En diffusant des parfums apaisants dans les pi\u00e8ces o\u00f9 les gens sont facilement stress\u00e9s, vous pouvez am\u00e9liorer la tranquillit\u00e9 d’esprit et \u00e9liminer le stress. Pensez aux \u00e9tablissements de soins de sant\u00e9 tels que les h\u00f4pitaux<\/strong>, les salles d’attente des cabinets m\u00e9dicaux<\/strong> ou dentaires<\/strong>.<\/p>\n

Notre m\u00e9lange d’\u00e9chantillons de parfums \u00ab\u00a0Calming Zen<\/a>\u00a0\u00bb contient une vari\u00e9t\u00e9 de senteurs apaisantes, telles que le th\u00e9 blanc, la lavande, la relaxation et le jasmin.<\/p>\n

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Les odeurs des aliments influencent le comportement d’achat<\/h2>\n

Reconnaissez-vous ce moment o\u00f9 vous vous promenez dans les rues commer\u00e7antes ou au march\u00e9 et o\u00f9 vous sentez soudain cette d\u00e9licieuse odeur<\/strong> de gaufres fra\u00eechement cuites ? Cela pourrait m\u00eame vous donner un peu faim… Mais avant tout: l’app\u00e9tit ! Et vous \u00eates soudain beaucoup plus enclin \u00e0 faire la queue devant l’\u00e9talage de gaufres que si vous n’aviez pas senti le parfum.<\/p>\n

Il va donc de soi<\/strong> que vous pouvez influencer le comportement d’achat des gens avec des parfums alimentaires<\/a>. Vous voulez vendre plus de fraises, de chocolat ou de bonbons? Il suffit ensuite de veiller \u00e0 diffuser ces senteurs autour du produit. Vous pouvez l’appliquer dans les supermarch\u00e9s, mais aussi dans les march\u00e9s (frais) ou sur les \u00e9tals de nourriture.<\/p>\n

Curieux de d\u00e9couvrir des \u00e9tudes de cas avec encore plus d’exemples?<\/p>\n

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Vous avez une question sp\u00e9cifique sur le marketing olfactif ou vous souhaitez obtenir des informations compl\u00e9mentaires ?
N’h\u00e9sitez pas \u00e0 nous contacter.<\/span><\/p>\n

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Marketing des parfums: exemples concretsL’odeur n’est pas tangible. Il est donc logique que vous ayez du mal \u00e0 vous faire une id\u00e9e de ce qu’est le marketing olfactif et de la mani\u00e8re dont vous pouvez l’utiliser. Voici donc quelques exemples concrets de marketing olfactif.Le marketing des parfums dans les magasins de v\u00eatements: comment tout s’imbrique […]<\/p>\n","protected":false},"author":85,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Exemples de marketing olfactif | Scents Geurmarketing","_seopress_titles_desc":"D\u00e9couvrez plusieurs exemples de marketing olfactif dans la pratique. O\u00f9 et comment d\u00e9ployez-vous le marketing olfactif?","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-320133","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages\/320133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/comments?post=320133"}],"version-history":[{"count":3,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages\/320133\/revisions"}],"predecessor-version":[{"id":331341,"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/pages\/320133\/revisions\/331341"}],"wp:attachment":[{"href":"https:\/\/scents.be\/fr\/wp-json\/wp\/v2\/media?parent=320133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}