The world of marketing is all about creating a unique, distinctive brand identity. Brands want to be recognizable, build and emotional bond with their customers and leave behind a long-lasting impression. While visial and auditive aspects often play the main role in...
In a world where consumers are constantly inundated with advertisements and marketing attempts, companies are constantly looking for new ways to stand out and leave a lasting impression on their customers. An effective, but often overlooked strategy, is scent...
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