At Bakkerij De Baene, it’s all about craftsmanship, freshness, and a warm, neighborhood atmosphere. To enhance that experience even further, we’ve implemented scent marketing in the store. Upon entering, customers are greeted by the scent of Coffee—a warm, inviting aroma of freshly brewed coffee with milk and sugar. This scent enhances the sense of freshness and homeliness that is so characteristic of an artisanal bakery. Throughout the entire store, Coffee creates a consistent, subtle experience that perfectly complements bread, pastries, and coffee moments.