What we did

To create a calming yet motivating atmosphere, Gym Tonic - Innovative sports and health centre deploys scent marketing through Scents. The chosen scent, Istanbul, is a warm mix of musk, wood, citrus, amber, caramel and cinnamon. This combination stimulates the senses, promotes focus ánd gives a feeling of comfort. Just what you need during an intense work-out.

It approaches the vision of being a place where members feel comfortable and motivated to make the moving shift to an active and healthy lifestyle. Fragrance marketing contributes to a stronger overall experience: it makes members feel more at ease, more motivated and experience an extra dimension during their training sessions. Scent marketing proves to be a valuable addition to the unique Gym Tonic approach.