What we did

Mix focuses on creating a holistic experience where health, wellness and luxury are central. The company not only aims to pamper their guests physically, but also to stimulate their senses tot provide an unforgettable experience. Fragrance marketing plays an essential role in this, with carefully chosen scents enhancing the atmosphere in different parts of the business and improving the overall guest experience. A scent that creates a specific atmosphere was carefully chosen for each area. For example, the fragrance Hammam was chosen for the changing rooms. A spicy, smoky fragrance reminiscent of the traditional Hammam that evokes a sense of luxury and relaxation.

Fragrance marketing has further enhanced Mix's overall experience concept by providing a consistent and sophisticated fragrance experience in different parts of the wellness centre. The positive response from guests highlights the success of scent marketing in creating the right atmosphere, which enhances luxury and relaxation in every room. Fragrance marketing has proven to be a valuable addition to the customer experience in the wellness and hospitality industry, contributing to a fully sensory experience that keeps guests coming back again and again.