What we did

Othello is a collective of fashion retailers focused on offering stylish and quality clothing for both men and women. Customers can count on personal style advice and the best fashion choices, so they always leave the shop with a smile and a perfectly fitting outfit. It is a fashion experience that goes beyond the shopping itself, and Othello offers a shopping experience where fashion and service go hand in hand.

By deploying scent experience, Othello enriches the shopping experience and differentiates itself from competitors. Saint Honoré's fragrance contributes to Othello's brand identity and ensures that customers carry the shop in their memories not only with the clothes, but also with the fragrance. Scents provides all of Othello's shops with scent experience. They had the desire to be able to control all devices from 1 dashboard, for this we use our WiFi devices.