What we did

At the Stadsfeestzaal, everything revolves around experience. The building’s historical grandeur calls for a sensory layer that immediately immerses visitors. To achieve this, scent marketing was introduced in the entrance hall and throughout the main corridors. Upon arrival, visitors are welcomed by seasonal fragrances that enhance the character of the Stadsfeestzaal and create a distinctive atmosphere.

The scent experience reinforces the building’s historic and luxurious appeal, leaving visitors with a pleasant and memorable first impression. It contributes to a positive perception of the venue, both for tourists and for events.