What we did

Steylaerts has integrated scent marketing in several places in their showroom in Lier, with the fragrances carefully tailored to the specific rooms and the desired atmosphere. You can find our appliances at the reception area, in the outdoor area, in House of Woods and in the toilets, among others.

The carefully chosen scents each have their own unique effect on the atmosphere in different parts of the showroom. Scents such as Bochic and Cashmere Vanilla enhance the luxurious and sophisticated character of the showroom, while Green Hyacinth creates a refreshing and calming atmosphere. Asella and White Luca add a refreshing element to the sanitaryware, with a subtle luxury that enhances the overall customer experience. With this, Steylaerts has optimised the atmosphere in their showroom and succeeded in providing a luxury shopping experience to match their exclusive product range. They have created a sophisticated and inviting atmosphere. Fragrance marketing contributed to a more memorable and enjoyable customer experience, further reinforcing Steylaerts' brand identity.