What we did

After an extensive fragrance session on site, an appointment was made to test the fragrance for 3 months at the store in Deinze. They chose the warm and luxurious fragrance Ambre D'Haute. With notes of musk, amber, violets and incense, this fragrance creates a welcoming atmosphere that perfectly suits the look of the shop. The diffusers were placed at the entrance, in the middle of the shop, near the sofas and at the checkout area. As the fragrance experience was positively received by customers, they decided to purchase the machines after the test month.

Since the introduction of scent marketing, Weba has noticed a marked increase in customer satisfaction and shopping experience. The scent immediately creates a feeling of luxury and comfort, making customers feel more relaxed while shopping. The subtle fragrance experience not only reinforces the brand identity, but also increases the length of stay and engagement of visitors.