What we did

In Weverbos, Zilversterre and Zilvermolen, branches of WZC De Foyer scents that evoke the right emotions and experiences have been carefully chosen. At the reception, you can smell the scent Naturfrizz. An energetic and invigorating fragrance that makes residents and visitors feel immediately welcome. In the café, they use the scent Coffee, Milk and Sugar. This scent creates a soothing and familiar feeling, making people relax and creating a homely atmosphere. In the dining rooms, you will find the scent Rosemary. It revitalises and activates making residents feel alert and energetic. It contributes to a pleasant dining experience. To the rooms, you can smell the scent Living Mind. This fragrance has a refreshing and purifying effect, offering a sense of calm and serenity. The scent supports calming and comfort so residents can relax and unwind in their own space.

By deploying fragrance marketing, the residential care homes have noticed a measurable improvement in the overall atmosphere and mood of the residents. The scents help define different spaces and reinforce the desired atmosphere, from refreshing and energising to calming and soothing.