What we did

At Frituur Den Heikant, it's all about taste, conviviality, and a warm welcome. To enhance that experience, we have used scent marketing as a subtle but powerful addition to the overall customer experience. Upon entering, customers are welcomed by a pleasant and distinctive scent. Throughout the year, Den Heikant alternates between Oudh Omar and Sandalwood Gold—two warm, refined scents that perfectly complement a homely and high-quality atmosphere. In winter, the experience is further enhanced with Winter Forest, a fresh and seasonal fragrance that immediately evokes a cozy Christmas atmosphere. Thanks to the Sense One device, the scent experience can be used consistently and professionally without disrupting the dining experience.

By using scent marketing, Frituur Den Heikant creates a pleasant and recognizable atmosphere that immediately puts customers at ease. The carefully chosen scents reinforce the feeling of quality and conviviality, contributing to a positive overall experience and repeat customers. The All-in rent formula offers maximum flexibility: customers can change the fragrance bottles themselves throughout the year, while continuing to rely fully on Scents' service and support. This makes scent marketing simple, efficient, and affordable.