What we did

To optimise the experience in their hotel, Hotel Botanic Sanctuary Antwerp chose to design an exclusive customised fragrance. It was aptly named: Botanic. This scent was carefully composed in collaboration with a fragrance expert to create the perfect balance between the soothing and invigorating properties of nature and the luxury and sophistication that the hotel exudes. The bespoke scent Botanic contains musk, amber, citrus and rose tea. These ingredients enhance the aura of luxury and tranquillity. Fragrance marketing refines the guests' overall experience, further distinguishing the hotel in the luxury hospitality sector. Botanic can be smelled in different parts of the hotel including the lobby, bar and spa.

By applying scent marketing in the hotel, Hotel Botanic Sanctuary Antwerp has realised an overall improvement in the guest experience. Guests respond positively to the scent experience, which helps them relax and enjoy the luxury and nature the hotel exudes. Scent marketing has helped strengthen the hotel's brand identity, with Botanic's scent becoming an integral part of the unique, luxurious guest experience offered by the hotel.